Teus Group
Developer
Brand Platform & Identity
Creation of a Brand Platform for an International Development Company
At the core of the brand identity is a stylish and confident wordmark, designed to reflect their modern architectural concepts.
Teus Group approached Ana Marauli Agency with a need for a modern, distinctive identity that would reflect its innovative architectural approach and global ambitions. Unlike traditional real estate developers, this company has a creative mindset. The goal was to ensure that the brand reflected this qualities while maintaining a strong, professional presence.
Teus Group approached Ana Marauli Agency with a need for a modern, distinctive identity that would reflect its innovative architectural approach and global ambitions. Unlike traditional real estate developers, this company has a creative mindset. The goal was to ensure that the brand reflected this qualities while maintaining a strong, professional presence.
At the core of the brand identity is a stylish and confident wordmark, designed to reflect their modern architectural concepts.
Our main
(
strategy, Branding, smm&target, marketing
)
Goal
(
strategy, Branding, smm&target, marketing
)
Rather than relying on conventional branding, we embraced a fresh and bold design language.
The core brand colours — black and white — create a sense of reliability and transparency, while saturated and bright blue tints establish a feeling of innovation and forward-thinking.
The bold aesthetics and refined strategy resonate with both investors and future residents.
A key element of Teus identity is movement — the ability to adapt to different cultures, markets, and architectural landscapes. We crafted gradient transitions into the visual identity to symbolise this fluidity and evolution, focusing on the brand’s global and progressive nature.
Beyond the logo and colors, we built a comprehensive brand system to ensure consistency across all touchpoints: Supporting Typefaces, Rendering Direction, Graphic Design System.
Beyond the logo and colors, we built a comprehensive brand system to ensure consistency across all touchpoints: Supporting Typefaces, Rendering Direction, Graphic Design System.
