Marketing Strategy and performance marketing for a hotel in Antalya

Desire

Premium Development

Launch, Identity, 360 Marketing

Brand identity, POSM creation, and launch for a premium development in Antalya

Launching Desire into a highly competitive market required a fresh approach. Our work began by immersing ourselves in the essence of the building architecture, design and its surroundings.

Desire is a premium residential complex in Antalya, a member of the Best Western Hotel chain. The project blends luxury living, investment potential, and hospitality excellence, making it a unique proposition for homebuyers and investors.

Launching Desire into a highly competitive market required a fresh approach. Our work began by immersing ourselves in the essence of the building architecture, design and its surroundings.

our main

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strategy, Branding, smm&target, marketing

)

goal

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strategy, Branding, smm&target, marketing

)

The building’s facade, with its undulating design reminiscent of gentle sea waves, became the foundation of the brand identity. The logo draws inspiration from the building’s vertical lines and fluid, wave-like patterns. The color palette reflects the lush greenery of the region’s gardens and hills, complemented by the warm, peachy-orange hues of sun-kissed fruits.

To bring the positioning to life, we created a visual and verbal identity that embodies modernity and the dynamic energy of both the city and the project itself.

The main Highlight

Marketing Ecosystem

An integrated approach allowed us to highlight the project’s unique value and create a strong network of relationships between the sales team, potential clients and real estate agents.

Performance Results

Leveraging platforms such as Google Ads, social media, and marketplaces, we precisely targeted audiences based on demographics, location, and purchasing behaviour, effectively attracting interested clientele from Europe and the CIS region.

Event Marketing

Effectively hosted launch events featuring local influencers and real estate agents. Created personalised experiences for potential investors.

3 cards

An invitation to live with inspiration

Beneath the golden touch of the Mediterranean sun, Desire emerges as a feeling, a state of mind, a seamless blend of nature’s serenity and architectural elegance.

The sea breeze carries whispers of tranquility, weaving through open terraces and sun-drenched balconies.