GAIA Residences
Business-Class Development
Launch, Brand Identity, Performance
New Residential Development Launch
We also named each building after natural elements to emphasise a deep connection with nature. This positioning makes GAIA a place where life begins anew, in perfect balance with its surroundings.
GAIA symbolises a new chapter for Marfields Group as its first business-class project. Inspired by the ancient Greek goddess Gaia — the mother of Earth, sky, and sea — the name reflects new beginnings, creation, and harmony. Just as Gaia brought order to Chaos, this project sets a new standard for sustainable and connected living.
GAIA symbolises a new chapter for Marfields Group as its first business-class project. Inspired by the ancient Greek goddess Gaia — the mother of Earth, sky, and sea — the name reflects new beginnings, creation, and harmony. Just as Gaia brought order to Chaos, this project sets a new standard for sustainable and connected living.
We also named each building after natural elements to emphasise a deep connection with nature. This positioning makes GAIA a place where life begins anew, in perfect balance with its surroundings.
our main
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strategy, Branding, smm&target, marketing
)
goal
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strategy, Branding, smm&target, marketing
)
The GAIA brand identity was designed to feel alive and meaningful, rooted in the natural beauty of Cyprus. Using a palette of olive green, sand brown, and ivory, we created a visual language that mirrors the surrounding landscapes. Beyond aesthetics, our goal was to craft an identity that could seamlessly blend with art,
The main logo, inspired by timeless Greek architectural elements like columns, reflects both strength and elegance. It was designed to resonate with those who appreciate the harmony of tradition and modernity.
the main highlights
A new chapter of fulfilling life
GAIA's visual language is a reflection of the profound connection between traditions, nature and modernity. It moves away from the overly polished, urban aesthetics often seen in real estate, instead embracing the raw beauty of natural elements and sustainable design to create an authentic, harmonious living experience
Where the future begins! A business-class property, which represents all the features of a privileged lifestyle.
Where the future begins! A business-class property, which represents all the features of a privileged lifestyle.