Tetris (Baku)
Residential Development
Brand Identity, SMM concept
Brand Identity and SMM Concept for a New Residential Project in Baku
Rather than emphasising expertise, hierarchy or authority, the brand represents a new comfort-class development that prioritises convenience and balance for people with diverse lifestyles.
The innovative concept of Tetris Rooms & Apartments is designed to capture the attention of millennials—a young, progressive audience. The marketing strategy focuses on creating a "brand-friend"—one that fosters pleasant, easy-going, and trusting relationships with its audience.
The innovative concept of Tetris Rooms & Apartments is designed to capture the attention of millennials—a young, progressive audience. The marketing strategy focuses on creating a "brand-friend"—one that fosters pleasant, easy-going, and trusting relationships with its audience.
Rather than emphasising expertise, hierarchy or authority, the brand represents a new comfort-class development that prioritises convenience and balance for people with diverse lifestyles.
Our main
(
strategy, Branding, smm&target, marketing
)
Idea
(
strategy, Branding, smm&target, marketing
)
Our visuals are designed to evoke emotions, convey messages clearly, and establish a strong connection with our audience.
We use the same font family as the website to create a seamless experience across all brand platforms — Formular in Regular weight with -6% letter spacing for headers, subheaders, and main text. Additionally, we use the PixelMix font to create bright and eye-catching visuals. Our design elements establish a strong visual identity, ensuring a clean and cohesive feed. It is easy to find information, focus on important things, and build a strong emotional connection with the project.
Through our visual style, we showcase the vibrant, social side of life.
Our design approach makes you grasp the idea creating memorable moments and fostering a true sense of belonging here. The developer doesn't sell you square metres, it sells you a happy life within a community of like-minded people.
A minimalist design with an accent pixel font ensures the key message stands out, drawing attention to the benefits.
A minimalist design with an accent pixel font ensures the key message stands out, drawing attention to the benefits.
