Parkville by Intergal Group
Residential Development
Brand Identity, POSM, 360 Marketing
Marketing Complex for a New Development in Budapest
Ana Marauli Agency has developed a strong brand storyline that emphasises quality living, well-being, and sustainability. It that appeals to modern professionals, young families, and investors.
Our goal for Parkville was to establish a brand that embodies modern urban living with a touch of nature. We aimed to target a community-oriented audience. The name “Parkville” was chosen to blend the essence of urban convenience with green spaces within the project, fostering tranquil living.
Our goal for Parkville was to establish a brand that embodies modern urban living with a touch of nature. We aimed to target a community-oriented audience. The name “Parkville” was chosen to blend the essence of urban convenience with green spaces within the project, fostering tranquil living.
Ana Marauli Agency has developed a strong brand storyline that emphasises quality living, well-being, and sustainability. It that appeals to modern professionals, young families, and investors.
Our main
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strategy, Branding, smm&target, marketing
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Idea
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strategy, Branding, smm&target, marketing
)
At the core of logo composition is a rectangle symbolizing the internal courtyard — a central space that will unite residents. A contrasting leaf within the logo represents the opportunity to enjoy nature without leaving home.
Marketing materials highlighted the lush greenery and tranquil internal courtyard, differentiating Parkville from competitors. content strategy reinforced the idea of a connected, thriving community, where residents feel at home both inside and outside their residences.
Where life blooms
A harmonious blend of muted and vibrant tones, including deep purples, greens, and warm earth tones convey a sense of balance between nature and modernity, making the brand visually appealing to a millennial audience.
Communications focus on reliability, attention to detail, and the benefits of living in a thoughtfully designed area.
Communications focus on reliability, attention to detail, and the benefits of living in a thoughtfully designed area.
Client
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Review
Vast experience in development enables the swift identification of optimal solutions, while Ana's active engagement in the project ensures a seamless and enjoyable collaboration.
