Belle Air
Niche Villas
Launch, Brand Identity, POSM
Exceptional California-inspired villas launch
This positioning and identity are centred on the Niche Villas concept. The identity emphasise exclusivity and belonging. We highlight that it's not for everyone but for those who embrace a dynamic lifestyle yet appreciate calmness and connection with nature.
Belle Air Villas is the epitome of affordable luxury, designed by famous architect Nataly Bolshakova, founder of Bolshakova Interiors. Inspired by California’s architecture and landscapes, she envisioned a collection of villas that blend elegance with the beauty of Cyprus.
Belle Air Villas is the epitome of affordable luxury, designed by famous architect Nataly Bolshakova, founder of Bolshakova Interiors. Inspired by California’s architecture and landscapes, she envisioned a collection of villas that blend elegance with the beauty of Cyprus.
This positioning and identity are centred on the Niche Villas concept. The identity emphasise exclusivity and belonging. We highlight that it's not for everyone but for those who embrace a dynamic lifestyle yet appreciate calmness and connection with nature.
OUR MAIN
(
strategy, Branding, smm&target, marketing
)
GOALS
(
strategy, Branding, smm&target, marketing
)
With numerous high-end projects competing for attention, Belle Air Niche Villas needed to be immediately recognisable and memorable.
A defining feature of identity is a house with arched windows, a signature design element drawn from the project’s Californian-inspired architecture. It symbolises openness and the seamless flow between indoor and outdoor spaces, echoing the light-filled, airy homes. Inserting this architectural motif throughout the brand —across visual identity, marketing materials, and website — we create a cohesive and instantly recognisable presence.
Embracing the hidden charm of the exclusive suburb of Limassol.
The brand identity reflects this exclusivity—not through ostentation, but through understated sophistication, thoughtful design, and a quiet confidence.
This project's visual reflection is a whisper rather than a shout — a subtle yet powerful declaration that Belle Air is a statement of mindful living.
This project's visual reflection is a whisper rather than a shout — a subtle yet powerful declaration that Belle Air is a statement of mindful living.