Equides Villas
Boutique real estate
Launch, Brand Identity, SMM, Performance
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Boutique Villas Set Amidst Lush Forests and Fields
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Nearby forests, green slopes and the presence of an equestrian club shaped the visual language, drawing on the strength, grace and freedom of horses moving across the land. This connection to nature became the foundation of the Equides Villas identity.
The brand identity was inspired by the natural vitality of the Kyiv region — open meadows, rolling fields and the quiet elegance of the surrounding golf landscapes.
The brand identity was inspired by the natural vitality of the Kyiv region — open meadows, rolling fields and the quiet elegance of the surrounding golf landscapes.
Nearby forests, green slopes and the presence of an equestrian club shaped the visual language, drawing on the strength, grace and freedom of horses moving across the land. This connection to nature became the foundation of the Equides Villas identity.
our
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strategy, Branding, smm&target, marketing
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philosophy
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strategy, Branding, smm&target, marketing
)
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The Equides Villas identity is built around a clear visual code inspired by equestrian culture, landscape geometry, and architectural precision. The brand elements combine a stylised horse profile with contour lines referencing topography, movement, and controlled strength — key characteristics of the project itself.
Typography combines a bespoke logotype with restrained, functional fonts to maintain clarity and hierarchy. Together, these elements form a consistent identity system — adaptable, recognisable, and designed for long-term use.
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the main highlights
Innovative premium suburban villas
Our marketing approach for Equides Villas was built around positioning the project not as a seasonal retreat, but as a year-round lifestyle destination. Through narrative, visual language, and communication structure, we shaped a perception of measured living — where space, privacy, and time become core values rather than selling points.
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Resort-style living was translated into a consistent marketing concept that reframes leisure as part of everyday life.
Resort-style living was translated into a consistent marketing concept that reframes leisure as part of everyday life.
EPA
Equides Villas received an award in the Residential Development 20+ Units Ukraine category at the European Property Awards. For projects under construction, the evaluation is largely based on market positioning, storytelling, marketing materials, and communication with the target audience — making the award a direct result of the project’s marketing strategy and execution aa well as its architectural value.
Equides Villas received an award in the Residential Development 20+ Units Ukraine category at the European Property Awards. For projects under construction, the evaluation is largely based on market positioning, storytelling, marketing materials, and communication with the target audience — making the award a direct result of the project’s marketing strategy and execution aa well as its architectural value.